Privacy Policy

Tru Air Systems LLC (Tru Air Systems LLC)
Effective Date: June 4, 2026  |  Last Updated: June 5, 2026

Tru Air Systems LLC ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and your choices regarding that information.

By using our website, online estimate tools, or contacting us, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following personal information when you use our website, submit an estimate request, fill out a contact form, or interact with our team:

• Full name (first and last name)
• Phone number (mobile and/or landline)
• Email address
• Mailing or street address
• Information about your home and HVAC project, including home size, home age, current heating/cooling system, desired services, and project timeline
• SMS and marketing communication consent preferences
• Consent records including timestamps, consent language version, page URL, and browser information
• Website usage data such as pages visited, referral sources, browser type, and IP address (collected automatically through cookies and analytics tools)

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to your estimate requests and service inquiries
• To schedule appointments and coordinate service visits
• To contact you by phone regarding your HVAC project
• To send transactional SMS messages (appointment confirmations, estimate follow-ups, project updates, and customer support) — only if you have expressly opted in to receive SMS messages
• To send marketing and promotional SMS messages (seasonal offers, service reminders, company updates) — only if you have separately and expressly opted in to receive marketing text messages
• To improve our website, services, and customer experience
• To comply with legal obligations

3. How We Use Your Phone Number

Your phone number is collected so we can contact you regarding your estimate request or service inquiry. Specifically:

• Phone calls: We may call you to discuss your HVAC estimate, schedule an appointment, or provide customer support.
• Transactional text messages: If you opt in by checking the SMS consent checkbox on our estimate form, we may send you text messages related to your estimate request, appointment scheduling, project status updates, and customer support. These messages are directly related to the service you requested.
• Marketing text messages: If you separately opt in by checking the marketing SMS consent checkbox, we may send you occasional promotional messages about seasonal offers, maintenance reminders, and special deals. Marketing messages are entirely separate from transactional messages.

If you do not opt in to SMS messages, we will not send you any text messages. Declining SMS consent does not affect your ability to request an estimate, receive phone calls, or purchase services from Tru Air Systems LLC.

4. Consent to Receive SMS Messages

By checking the SMS consent checkbox on our website forms, you expressly consent to receive text messages from Tru Air Systems LLC at the phone number you provided. You understand that:

• Message frequency may vary depending on your service request and interactions
• Message and data rates may apply depending on your mobile carrier and plan
• Consent to receive SMS messages is not required as a condition of purchasing any goods or services from Tru Air Systems LLC
• You may opt out at any time by replying STOP to any message

5. No Sale or Sharing of Personal Information

6. Third-Party Service Providers

We may share your information with trusted third-party service providers who help us operate our business, including:

• Customer relationship management (CRM) platforms
• Appointment scheduling software
• SMS messaging platforms
• Website hosting and analytics providers
• Payment processing services

These service providers are contractually obligated to use your information only for the purpose of providing services to Tru Air Systems LLC and are prohibited from using your data for their own marketing or any other unrelated purpose. We do not allow these providers to sell, share, or repurpose your personal information.

7. How to Opt Out of SMS Messages

You may opt out of receiving text messages from Tru Air Systems LLC at any time using any of these methods:

• Reply STOP to any text message you receive from us. You will receive one final confirmation message and no further texts will be sent.
• Call us at (505) 999-9747
• Email us at info@truairnm.com

Opting out of SMS messages will not affect your ability to receive phone calls, emails, or any services from Tru Air Systems LLC.

8. SMS Support

If you need help with our SMS messaging program:

• Reply HELP to any text message for assistance
• Call (505) 999-9747
• Email info@truairnm.com

9. Data Security

We implement reasonable technical, administrative, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of electronic storage or internet transmission is completely secure, and we cannot guarantee absolute security.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing services you requested, maintaining business records, and complying with legal obligations. SMS consent records are retained for a minimum of five (5) years to document proof of consent as required by applicable regulations.

11. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information, subject to legal retention requirements
• Opt out of SMS messages at any time
• Withdraw consent for marketing communications at any time

To exercise any of these rights, please contact us using the information below.

12. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will promptly delete it.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this page periodically. Continued use of our website or services after changes are posted constitutes acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy, your personal information, or our SMS messaging practices, please contact us: